Rand-Air’s brand values realise agile sustainability

Amid more and more competitive industrial and fluctuating financial environments, high quality and service excellence has not solely become a big advantage, but also a significant efficiency differentiator, defining and enhancing long-term enterprise success.
Notably, service excellence is paramount in ensuring sustainable financial and operational management; as nicely as facilitating and securing all-important buyer relationships – and in creating new business and organisational development alternatives.
As such, Rand-Air – a longtime leader in the subject of air, nitrogen, power, flow (pumps), steam boiler and lighting solutions, and part of the global Atlas Copco Specialty Rental division -consistently incorporates service excellence, along with its other guiding model values of partnership, care, action and keenness, in every interplay with clients and suppliers to ensure long-term, sustainable value.
“In explicit, excellence signifies a devoted and steady improvement of ourselves, our solutions and our processes to deliver what’s required – and what has been promised – with nothing however the very best quality service the first time, each time to all our clients – both internal and exterior,” says long-standing and highly experienced Rand-Air Business Controller Ahmed Badat.
Incorporating the company’s 5 brand values in the strategic monetary management of Rand-Air and within the higher Atlas Copco Specialty Rental division, Badat explains that his staff works hard to realize strict financial deadlines in probably the most skilled manner. This includes adhering to methods and processes, managed on a every day basis and that includes particular duties to make sure customer service isn’t delayed.
“By adopting this method, we respond to clients instantly, while remaining updated with all duties – thereby providing a seamless, skilled service,” he points out.
“Customer relationships are therefore greatly enhanced, as they can rely on Rand-Air to meet their necessities for an optimised, easily accessible, applicable and reliable rental solution in a timeous manner,” Badat explains.
Excellence – as a useful merit and one of the company’s 5 brand values – considerably impacts on success, notably for Rand-Air as a specialty rental firm:
“Despite Rand-Air being a rental solutions supplier – and subsequently producing no tangible end-product or asset – we are all the time remembered for our service excellence, and for solutions which assist our clients to fulfill their day by day operational challenges.
To guarantee and sustain lasting and constructive buyer impressions, we always purpose to be ‘one step ahead’ and ‘go the extra mile’ in service. With this strategy, we try to turn out to be ingrained as ‘first in thoughts, first in choice’ – and finally the preferred native rental tools options provider,” Badat factors out.
‘Growing’ in excellence
A recent instance of the company’s continuous improvement ethos is the digitisation of a few of its administrative and financial processes, to realize more and more paperless operations and efficiencies.
To obtain the utmost service excellence, however, steady enchancment – not only through service and know-how, however via private and professional growth – is essential, Badat believes.
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Complementing Badat’s perception is Rand-Air’s firmly embedded culture of employee growth; which sees the company place robust emphasis on regular coaching, growth and upskilling to not only add worth, however to develop passionate individuals to tackle future roles and turn out to be future firm leaders.
“In the finance department, I firmly believe within the value of improvement, and comply with an method of allowing staff to develop. I encourage employees to work independently but additionally cohesively – and to make their very own decisions – for the benefit of the company and to make agility count for our clients. Furthermore, they’re inspired to develop, and develop their careers – be it academically or practically, with glorious coaching and studying alternatives,” he enthuses.
Badat believes that on this manner, workers can improve their own confidence to address new or completely different challenges in the future, and develop essentially the most optimal product and service solutions for customers.
“By combining development alternatives with the Rand-Air model values of care, ardour, action, partnership and excellence, we ensure that our individuals – tomorrow’s leaders – are passionate, caring and accountable in what they do – taking action to develop themselves and excel of their work,” he comments.
In turn, Rand-Air demonstrates the brand worth of partnership and help by partnering with employees and customers to develop, he provides.
“Consequently, prospects can benefit from the advantage of interacting with motivated employees, who possess a differentiated strategy and aspire to create and deliver successful, ‘out of the box’ solutions to exceed expectations and fulfill buyer necessities,” Badat says.
This progressive approach further aligns with Rand-Air’s ethos of flexibility, agility and adaptableness: not solely in gross sales and operations, however in financial administration and administration.
“As each buyer and provider has completely different needs and ranging expectations, we attempt to be flexible enough to adapt and appropriately meet their requirements; whereas all the time adhering to high moral standards, inside the bounds of legality and compliance and with no compromise on high quality or security,” Badat emphasises.
Milestones of success
For Badat, as a highly skilled Chartered Accountant (CA) with more than 20 years’ expertise in operational and strategic positions and as a long-serving Business Controller and custodian of the Rand-Air monetary services division since 2007, the company’s excellence is exemplified in key milestones:
These include the passion of the Rand-Air staff in attaining final company goals by way of shared mutual help and to exceed buyer expectations; as nicely as the company’s exponential progress, resilience, agility, swift flexibility and proactivity over time.
“Underpinning the company’s success as a reputable market leader in Africa and leading model in South Africa, is our management within the specialty rental sector and contribution to sustainable profitability within the Atlas Copco Group; in addition to the manufacturing of exceptional monetary and in addition non-financial returns, similar to high targets of gender equality, diversity and extra,” Badat advises.
To build on this success and continuous service excellence, Badat envisions future plans similar to organic and probably acquisitive development – and a greater diversification of the company’s product portfolio.
“These aims, when successfully linked with constant partnership, care, action, ardour and excellence, will unlock even more market and development opportunities where Rand-Air can realise our ethos of constructing agility rely through exceptional service,” he concludes.

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